SERVICES search engine optimization

Website traffic is more than just numbers. A properly executed Search Engine Optimization campaign allows you to drive targeted traffic to your website from keywords that are critical for your business. The key is 'targeted.' What matters most is having the site visitors that are actually searching for your products or services.

More and more businesses realize the value of search engine promotion. Today 85%* of all web traffic to websites and 70%** of all online purchases originate from a search engine or directory – and with more than 400+ million Internet searches performed every day, having your site listed with key search engines paves the road to successful online marketing. The costs associated with this sort of marketing can be surprisingly low compared to other forms of more traditional advertising such as radio, television and print.

Targeted search engine promotion is one of the most affordable and effective ways for your business to advertise. Nearly 85% of all shoppers for goods and services have done some sort of research online before purchasing. At Outdoor Technology, we combine years of Internet marketing experience to create a custom search engine promotion program tailored to your business.

How much would you invest to know the exact keyword a user typed or how many times they visited your site before purchasing your product? What if you knew which search engine produced the highest percentage of sales on your website or conversion ratios for your search engine promotion campaigns? At Outdoor Technology, we’ve developed proven methods for optimizing, submitting, tracking and monitoring your site in the various search engines. We do far more than you’d ever imagine!

An effective Search Engine Optimization campaign that produces results would consist of the following 5 phases:

  • Keyword Analysis
  • Optimization - HTML optimization to be search engine friendly
  • Submission - Proper submission protocol for each individual engine
  • Registration - Verification of successful submissions
  • Maintenance - Continuous attention to all of the above actions

Keyword Analysis
The most important part of the search engine optimization campaign is identifying the proper keyword phrases to target. We will conduct a brainstorming session to gather keyword phrases that you think your customers are searching for. Our team will determine the total number of monthly searches for those particular phrases and research to see if it is worthwhile phrases to target. We will share our findings with you and work to determine a final list of keywords.

Optimization
Once we have selected the appropriate keyword phrases to target, we will begin the optimization of the site. During this important stage our team will work closely with you to create perfectly optimized content that will perform in the search engines.

Submission
Once the optimization is complete, our team will manually submit ALL pages of your site to the most popular search engines. We will not use the automated programs that could get your site banned for spamming.

Registration
Making sure that your site has been submitted correctly and that it has been scheduled to be indexed is an important part of our process.  Automated submission software often cannot validate this important step in the process.

Maintenance
Once we have submitted your site, we closely monitor the results and make appropriate changes to ensure continued improvement. Search Engines are constantly changing the way they index web sites, so it is important to stay abreast of these changes to ensure that your rankings are not impacted. This will all be done as part of an ongoing search engine campaign.

Initial Search Engine Promotion Consultation
If you have an existing site, this initial consultation will include a search engine ranking report, keyword analysis and competitive analysis. We will provide, in detail, ways you can optimize your website content and site architecture to improve your site’s ranking. Our initial consultation will serve as the foundation for a solid plan for your seach engine ranking to improve.

Should you pay for monthly search engine monitoring?
While purchasing our initial search engine optimization, it is recommended that you continue monthly monitoring and tracking for a period of time, usually not less than 6 months. Your specific industry and competition will determine whether you need to pay for monthly monitoring after this.

Some Additional Search Engine Marketing Facts and Figures

  • 52% of all U.S. search engine traffic is generated through Google (Source: WebSideStory, June 2005)
  • Yahoo! local (local.yahoo.com) drew 4.4 times the number of visitors as Google Local (local.google.com) in July 2005 (Source: Hitwise, July 2005)

Contact us today to discover how we can take your business in new directions on the web with our Search Engine Optimax solution.

*Georgia Institiute of Technology   **Jupiter Research

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