FREE INTERNET RESULTS AUDIT

Your input is the very core foundation on which successful Websites are built at OT. This free Internet results audit is used as a starting point in our process of moving your business forward in new directions. The following questions are designed to help us understand where you are now, to better understand and identify your overall Internet goals and in what directions you want to go in the future. We will ask you specific questions about your site that relate to the audience you are targeting, the overall message you are trying to convey, your current site content, overall site look and feel, and any special functionality your current site has. We will then evaluate your site using your information and our proven formula for success online.

Each question you answer should be thorough but brief and clear. Be sure to add any additional notes or comments at the end of the results audit. Once you have completed this phase of the audit, we will review your existing site based on our proven 20 points of success, compile all of your information and contact you with our findings, suggestions and recommendations.

(Fields marked by * are required fields.)

Name: *
Company: *
Address: *
City: *
State/Province: *
Zip: *
Phone: *
Fax:
Email: *
Web Site URL:
Who are the primary contacts from your organization that manage your online presence and marketing?
Primary Point of Contact:
Secondary Point of Contact:
Number of years in business:
Number of years you have had a website:
Do you have a specific budget range already established for your Internet marketing and website maintenance?
1-5K 5-10k 10-20K 20-50K 50k+ Not sure at this time
What features and services does your current site have or that you think you might add in the future (Check all that apply)?
Branding
Streaming Audio
Streaming Video
Animation/Flash
Site Search Engine
Chat/Forum/Discussion Area
E-commerce
Database Integration
Online Advertising & Management
Email Marketing
Site Analysis & Tracking
Content Management Software
Search Engine Optimization
Content Downloads
Hosting
Other:
What specific areas of your current site do you feel are successful and why?
What areas of your current site seem not to be working for you or specific areas you would change if you could?
What would be the main reason you would ever consider redesigning your site?
New Business Model
New Products to be added		 Expanded or New Services
Different Audience		 Adding a Store
Company Brand Change
Other
Have you received any feedback for your current site from customers or site visitors? If so, please include any comments.
What are your primary business objectives with your online presence? What are your secondary objectives, if any? (Examples could be to increase sales, grow brand awareness, improve customer service, etc.) Please discuss any of your long and short-term goals you may have as well.
What sort of potential customer would come to your site? How often is that potential customer online, and what would he/she generally use your site for? (Provide us with as much detail as possible about your potential customer or customers if appropriate.)
What would be the primary “action” the user should take when coming to your site (make a purchase, become a member, search for information, confirm or check an online order, etc.)?
How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis?
Use three adjectives to describe how you feel your average site visitor perceives your current site. (Examples include prestigious, friendly, corporate, fun, forward thinking, professional, innovative, cutting edge, helpful, etc.) How would you like them to perceive you site when they do visit?
What does your company do better than your competitors? What does your competitors do better than you? Please list competitor URLs.
List the URLs of any sites you find compelling and what specifically do you like about these sites?
Where does the content for your current site come from?
Current Literature Created In House Outside Source, Agency or Copywriter
Please describe in detail any existing databases, programs, or software that you already have that you are actively using on your current website. What sort of data/information are you collecting and how is it being used to grow your business?
Do you have an existing or planned marketing strategy in mind to promote your current site or any specific content on your site? How do most people find out about your current website?
Any Additional Notes/Comments