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The tremendous number of cookie-cutter web development companies offering cheap web solutions, paired with the typical hesitance for managers to invest in an internet presence, has resulted in countless corporate and organizational websites that look so similar as to be forgotten by users almost immediately. While this trend may not have any inherent harm to these companies, it does offer innovative web developers an opportunity.

Creation of a unique website will brand customers by creating a memorable experience. As mobile devices and increased global internet access makes internet marketing essential, standing out in the crowd can mean the difference between success or stagnation and failure. While a wide range of techniques can be used to create a unique experience, the common denominator is their ability to immerse the user in a new interaction. This could include the use of clever menus, integrated flash and video elements or even cleverly disguised games and hidden areas. Innovative web design will, however, always feature strong aesthetics that differ from the typical, while maintaining the integrity of ease of use and functionality.

Taking advantage of these techniques, web developers will leave an impression on users and increase return rates. This growing loyalty will strongly increase overall hit and click conversion rates and, as a result, the return on invested marketing capital.